Privacy information

The information below details how Most Marvellous Baking uses any information you submit while using our website and how we subsequently protect that information.

Most Marvellous Baking (part of Gluten-Free Artisan Foods Limited) is committed to protecting the privacy of its customers and website users. Any information we may ask you to provide by which you can be identified when using this website will be used only in accordance with our privacy policy.

This policy may be updated from time-to-time and you are politely reminded that you should occasionally revisit this page to ensure you are still happy with our policy.

The information we collect

The type of information we may collect from you includes:

*      Your name

*      Your contact details (including your telephone number, email address and postal address)

*      Your age, birthday and other significant dates

*      Other information that may be relevant to surveys/polls and/or special offers and promotions we may run

How we use this information

Some of the information we request from you is needed to ensure we are able to process any orders you have placed via The Shop of Most Marvellous Things and for internal record-keeping.

Additional information may be used to improve our products and customer service and to periodically send you update emails about new products, special offers and promotions, events we are at and other information we think you may be interested in.

Use of cookies

Cookies are small text files that are placed on your computer by websites you visit. They are widely used to make websites work – or work more efficiently – as well as to provide information to website owners.

Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which of our web pages are being used. This helps us analyse data about website traffic and improve our website so we can tailor it to customer needs. We only use this information for statistical analysis purposes and the data is then removed from the system.

Cookies do not give us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

External websites

The Most Marvellous Baking website  may contain links to other websites that we think may be of interest to you. When you use these links to leave our website, you should be aware that we do not have any control over these other websites. As such, we cannot be responsible for the protection and privacy of any information you provide while visiting such websites and such websites are not governed by Most Marvellous Baking’s privacy policy. You should exercise caution and look at the privacy statements of the websites in question.

Handling your personal information

Most Marvellous Baking (as a trading division of Gluten-Free Artisan Foods Limited) will not sell, distribute or lease your personal information to third parties unless we have your express permission or are required to do so by law.

You may request the details of any personal information we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information we have for you, please write to Most Marvellous Baking (Gluten-Free Artisan Foods Limited), 9 The Drive, NN1 4RY.

If you believe that any information we hold about you is incorrect or incomplete, please write to us as soon as possible and we will promptly correct any information found to be incorrect.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure of information, we have suitable physical, electronic and managerial procedures in place to safeguard and secure the information we collect online.